Living & Co Brand Design

The brief was to redesign the branding and packaging for The Warehouse everyday private label sub-brand Living & Co. The brand must be able to be used across a variety of homewares projects and also be able to work across multiple brand and packaging restrictions, from full printed cardboard boxed to hang cell, blister packs and shelf ready trays. Imagery needed to be considered and also presented in its own style guide used across multiple global suppliers and factories to achieve a cohesive look and feel for the brand